Policy | Social Media


Calgary Basketball Academy



Social Media Policy

Updated February 22, 2021

Social media is powerfully influential and can be a positive resource to promote and celebrate the accomplishments of athletes, coaches and officials. The use of social media to discriminate, threaten, bully, insult or put down others will not be tolerated. Purpose - This policy provides guidance for Calgary Basketball Academy employees, contractors or volunteers who contribute or reply to posts on social media. “Social media” in its broadest form includes, but is not limited to, facebook, twitter, instagram, youtube, blogs, electronic newsletters, online forums and other sites and services that permit users to share information with others in a contemporaneous manner. Principles - The following principles apply to the professional use of social media on behalf of Calgary Basketball Academy as well as personal use of social media when referencing the CBA or its employees, members, partners, sponsors or other stakeholders (“Stakeholders”).

  1. Users should be aware of the effect their actions may have on Calgary Basketball Academy’s image as well as their own. Posted or published information may be public for a long time.
  2. Users should use their best judgment in posting material to ensure that it is appropriate and not harmful to Calgary Basketball Academy or its Stakeholders.
  3. Prohibited social media conduct includes posting content, commentary or images that are proprietary, defamatory, libelous, pornographic, salacious, sexist, racist, harassing, or that can create a hostile work environment.
  4. Users are not to publish, post or release any information that is considered confidential or not public.
  5. If encountering a social media situation that threatens to become antagonistic, users should disengage from the dialogue in a polite manner and seek advice.
  6. Users should obtain appropriate permission before referring to or posting images of current or former Stakeholders.
  7. Users should obtain appropriate permission to use a third party’s copyrighted material, trademarks, service marks or other intellectual property.
  8. Subject to applicable law, personal online activity that violates Calgary Basketball Academy’s Social Media Policy or any other CBA policy may subject an employee to disciplinary action, which may include termination.
  9. If users publish content on personal social media accounts that involves work or subjects associated with Calgary Basketball Academy, a disclaimer should be used, such as: “The postings on this site are my own and do not necessarily represent Calgary Basketball Academy’s positions, strategies or opinions.”
  10. It is highly recommended that users keep CBA-related social media accounts separate from personal accounts. Those with access to CBA social media accounts are not to share passwords or change login information credentials without permission.
  11. When in doubt, don’t post. At the end of the day, users will be responsible for what they share through CBA social media channels. Exercise caution and common sense.



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